Soundbites

Pepsi is all about making food taste better.
To do this in a new, refreshing way, we used sound.

Partnering with global studios like SYN for sound design and Kinda for neuroscience, we created tracks that enhance the umami of meals. All you have to do is give them a listen with an ice-cold Pepsi.

Don’t have to take our word for it. Try it yourself on Spotify.